Thursday, December 23, 2010

Beyonce Laughs Off Heat Commercial Controversy

'It upped my sales,' she tells 'The View' after her perfume ad was banned in the U.K.
By Jocelyn Vena


Beyoncé in her ad for Heat
Photo: Coty UK

Beyoncé caused a bit of controversy last week with her red-hot commercial for her latest fragrance, Heat. The ad was banned from daytime rotation in the U.K. thanks to its steamy images of Beyoncé. When the singer and her mom, Tina Knowles, stopped by "The View" on Monday (November 22), she seemed happy about the outcome.

"I think it was very good, because a lot of people went and watched the commercial," she said. "And it upped my sales."

Beyoncé not only had a good-natured laugh about the response to her ad, but she also poked fun at her ever-present wind machine, explaining why she seems to always have one on hand during her performances. "Where's the wind coming from? It started out only [to stay cool], and then it kind of created this effect with my hair," she explained. "You can only imagine, the show is two and a half hours. It's really, really warm onstage."

While B didn't dish about life with her hubby, Jay-Z, she did reveal that she's a bit messy at home, despite being so together when she hits the red carpet. "Well, I think because I work really hard," she said. "When I'm home, I don't want to think about it."

Beyoncé seemed a bit more comfortable when it came to giving a shout-out to Jay-Z for making an appearance on her concert special, "I Am ... World Tour," which premieres on Thursday night at 9:30 p.m. ET on ABC. She recounted how Hova surprised the audience by joining her onstage in Rio de Janeiro. "We talked about it; we knew he was in town," she said. "Kanye, as well. He was in town that night."

Have you checked out B's banned perfume ad? Share your thoughts in the comments!

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